Michael Harold Berry Peters OBE (born in Luton, UK) is a designer. He has been in the design industry for more than 35 years. Peters has started several design companies, including Michael Peters and Partners, Michael Peters Group PLC, and Identica.
Education
After completing Luton Grammar School, Peters studied at the London School of Printing and Graphic Arts (now
London College of Communication
The London College of Communication is a constituent college of the University of the Arts London. It specialises in media-related subjects including advertising, animation, film, graphic design, photography and sound arts. It has approximately ...
).
Tom Eckersley
Tom Eckersley (30 September 1914 – 4 August 1997) was an English poster artist and teacher of design.
Early career
Tom Eckersley was born on 30 September 1914 in Lancashire. His artistic training began in 1930 when he enrolled at Salford ...
,
John Gillard
John Anthony Gillard (14 February 1933 – 28 October 2000) was an influential British teacher of advertising and design whose notable students included Sir John Hegarty, Michael Peters, and Graham Fink. In a joint letter to ''Design Week'' ma ...
, and
Harry Beck
Henry Charles Beck (4 June 190218 September 1974) was an English technical draughtsman who created the present London Underground Tube map in 1931. Beck drew the diagram after being fired at the London Metro Signal Office. Although his design ...
, the creator of the London Underground plan, were among his teachers. After graduating he won a scholarship to
Yale University
Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wo ...
's School of Art and Architecture in New Haven, Connecticut, where he studied under
Paul Rand
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate Logotype, logo designs, including the logos for IBM, United Parcel Service, UPS, Enron, Morn ...
,
Josef Albers
Josef Albers (; ; March 19, 1888March 25, 1976) was a German-born artist and educator. The first living artist to be given a solo show at MoMA and at the Metropolitan Museum of Art in New York, he taught at the Bauhaus and Black Mountain College, ...
,
Norman Ives
Norman Seaton Ives (1923–1978) was an American artist, graphic designer, educator, and fine art publisher. He co-founded Ives-Sillman, Inc. alongside Sewell Sillman, which published silkscreen prints and photographs in monographic art portfolios ...
,
Herbert Matter
Herbert Matter (April 25, 1907 – May 8, 1984) was a Swiss-born American photographer and graphic designer known for his pioneering use of photomontage in commercial art. Matter's innovative and experimental work helped shape the vocabulary of 20 ...
and
Alexej Brodovitch. He acknowledges these teachers and the Bauhaus School as influences on his career. He graduated in 1963 with a master's degree.
Career
Early years
After graduating from Yale, Peters worked under
Lou Dorfsman
Louis Dorfsman (April 24, 1918 – October 22, 2008) was an American graphic designer who oversaw almost every aspect of the advertising and corporate identity for the Columbia Broadcasting System (CBS) in his 40 years with the network.
Biog ...
and Teddy Andresakes on campaigns in advertising and design for
CBS
CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
Television in New York.
In 1965 he moved back to London and set up Cato Peters O’Brien. Within six months he moved to the Collett Dickenson Pearce advertising agency in London. While there, he received a Designer and Art Direction Silver Award. In 1968 Peters formed a partnership with Lou Klein, Klein Peters, which specialised mostly in packaging and point-of-sale material.
Michael Peters and Partners
In 1970, Peters set up his own design company, Michael Peters and Partners, which in 1988 had worldwide sales of $40 million.
[ Clients included the ]BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
and Bird's Eye. Peters was an identity consultant to the Conservative Party, working with
. He did some packaging design in the marketing of consumer products. He helped found the Design Business Association and had roles in international design organisations. In 1985, he became one of the founders of the School of Communication Arts, run by his former teacher
.
Michael Peters and Partners was renamed Michael Peters Group and became a publicly quoted company in 1983. MPG opened offices in New York, Toronto, Los Angeles, Madrid, Milan, Düsseldorf, Helsinki and Tokyo, and acquired a number of businesses including Cockade Ltd. and, in 1989, Duffy Design Group, now
. The staff included Howard Milton, Jay Smith, Glenn Tutsell and Madeleine Bennett.
In 1990, Michael Peters Group went
, in what was described by the ''Guardian'' as a "spectacularly messy collapse".